The Long Tail
Posted on January 1st, 2007 by Paul McArdle – 3 Comments.
Read this book back in 2006 or 2007 (so apologies to those who take offence at my habit of back-dating posts like these to keep them in logical order).
1) Binary Review
Well worth reading, and a great influence on our strategy, as it continues to unfold!
|
The Book |
What we thought |
 “The Long Tail – why the future of business is selling less of more” by Chris Anderson |
 Not perfect,but worth reading |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |
.
2) About the book
When (if) I find the time, I would like to return to this post and add in more details about the framework described in the book.
.
[...] About half our revenues come from a “long tail” of clients who all also enjoy our [...]
[...] 1)
[...] the success of “Long Tail” businesses of Amazon and Google, there is certainly evidence that could be read (by some) to [...]