Comments on: Book Review: Crossing the Chasm

By: Focus on What’s Core | Behind the Scenes at Global-Roam

Focus on What’s Core | Behind the Scenes at Global-Roam — Tue, 30 Mar 2010 12:53:16 +0000

[...] 1)

By: Core Value #1 = Customers First | Behind the Scenes at Global-Roam

Core Value #1 = Customers First | Behind the Scenes at Global-Roam — Sat, 06 Mar 2010 11:09:12 +0000

[...] the process of understanding what you want, we will have a focus on the whole product .

By: Marketing is sick, Sales is dead | Behind the Scenes at Global-Roam

Marketing is sick, Sales is dead | Behind the Scenes at Global-Roam — Wed, 03 Mar 2010 03:28:38 +0000

[...] Don talked about how the iPhone was an example of a product was one in which the manufacturer worked in collaboration with users (through the iStore) to flesh out the scope of the “whole product” (as described by Geoffrey Moore). [...]

By: Start with “Why?” | Behind the Scenes at Global-Roam

Start with “Why?” | Behind the Scenes at Global-Roam — Sat, 23 Jan 2010 23:53:29 +0000

[...] we’re doing! By the way, this video also mentions the model of diffusion of innovations, which Geoffrey Moore advanced in his book “Crossing the Chasm” by including a chasm between the innovators (Visionaries) and the [...]

By: Book Review: The Anatomy of Buzz | Behind the Scenes at Global-Roam

Book Review: The Anatomy of Buzz | Behind the Scenes at Global-Roam — Sat, 12 Dec 2009 13:13:52 +0000

[...] 4)

By: Don’t just roll the Dice (Tips on Software Pricing) | Behind the Scenes at Global-Roam

Wed, 09 Dec 2009 12:20:50 +0000

[...] This is a point made very strongly by Geoffrey Moore about the pragmatist buyers, who buy “the whole product”. [...]

By: ICT is a “Means to an End” | Behind the Scenes at Global-Roam

ICT is a “Means to an End” | Behind the Scenes at Global-Roam — Sat, 15 Aug 2009 14:38:55 +0000

[...] for relating this history is to point out that I am not an “Enthusiast” (to copy a phrase from Crossing the Chasm).

By: A geek-fest, but no geeks? | Behind the Scenes at Global-Roam

A geek-fest, but no geeks? | Behind the Scenes at Global-Roam — Fri, 07 Aug 2009 14:02:31 +0000

[...] 3)

By: Behind the Scenes at Global-Roam » Is Resilience enough?

Behind the Scenes at Global-Roam » Is Resilience enough? — Sat, 01 Aug 2009 05:50:28 +0000

[...]