Comments on: Book Review: A Practical Guide to Selling http://blog.global-roam.com/index.php/2009/06/book-review-a-practical-guide-to-selling/ Lessons we're learning about business, life & art in our software development company Fri, 18 May 2012 18:29:08 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Grant Hyman http://blog.global-roam.com/index.php/2009/06/book-review-a-practical-guide-to-selling/comment-page-1/#comment-21 Grant Hyman Fri, 19 Jun 2009 05:31:54 +0000 http://blog.global-roam.com/?p=71#comment-21 I wrote this book as a reference manual (not as a storybook) to be used primarily by sales people in specific sales situations. The secondary market is for usage by people (buyers, marketers, managers etc) who want to understand why/how a salesperson did/would do what they do. How would in-field (or if you like, at the coalface) salespeople access how-to information in a reference manual if not by alphabetical listing of focused chapters, backed up by an alphabetical index? I wrote this book as a reference manual (not as a storybook) to be used primarily by sales people in specific sales situations. The secondary market is for usage by people (buyers, marketers, managers etc) who want to understand why/how a salesperson did/would do what they do.

How would in-field (or if you like, at the coalface) salespeople access how-to information in a reference manual if not by alphabetical listing of focused chapters, backed up by an alphabetical index?

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