Behind the Scenes at Global-Roam

For the second time this week (following from Scott Ginsberg’s session), Adam and I were entertained, and intellectually stimulated, by a seminar focused on helping business do better.

This event was titled “Leading and Enabling Innovation through ICT” and was  presented by Zernike Australia in conjunction with Australian Institute of Commercialisation (AIC), Brisbane Technology Park, and QUT.

The event was part of the “Innovation Series”.

1)  Some great content

After having the session kicked off by Rowan Gilmore (CEO of the AIC), we were then treated to some great ideas from three top speakers:

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This is to follow Adam’s post on the Scott Ginsberg seminar, and specifically to follow Adam’s post with some more specific thoughts about what it means to us.

The post was initially made restricted, but I have now shifted some of the more confidential comments to a “part2” restricted post here….

1)  Be Remarkable

(in the truest sense of the word) – as in, present yourself in such a way that other people want to talk about you.

One of Scott’s most telling points (and he had stolen this from others) is that:
1)  If we talk about ourselves, the listener (naturally) assumes it is marketing, and is inclined to switch off.
2)  However, if other people talk about us, then this provides our name/brand some instant credibility, in the listener’s mind.  The extension of this is that the amount of credibility we gain is proportional to the listener’s view of the person talking about us. read more »

I just came back from a convention by the Australian Institute of Management (AIM) on “making a name for yourself.” The speaker was Scott Ginsberg, who has quite literally been wearing a nametag 24/7 for several years (he even has one tattooed on his chest). He was really quite interesting…

But forget all that. Because I won a prize. I got given all his books. Here’s me with his books with the greatest cheesy smile I could pull:

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Shane has been lightning-quick and beaten me to the punch (as it were) with his take on the seminar we both attended on Wednesday (29th) this week.

On the day I took 4 pages of notes (and not a doodle in sight) so I thought it might be of interest, to you, for me to waffle on a little, as well – even just to cure your insomnia.

Until they take it down, the IIB has a page on their website that explains a little about the seminar – which was focused around “Building a Resilient Company”.

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