Five Qualities of Good Visions
Posted on January 17th, 2010 by Paul McArdle – 1 CommentThe following is Scott Berkun’s view of what needs to come together to make up a good vision. These points have been taken from (p74-75) his book “Making things Happen”, which has been separately reviewed.
1) Simplifying
“A good vision will provide answers to core questions and give everyone a tool for making decisions in their own work”
“The vision should never be like a religious relic, protected inside a glass cabinet”
2) Intentional (goal-driven)
“Enough information is provided in the goal itself that people will know when it’s been completed”
“One popular business acronym for writing good goals is SMART: Specific, Measurable, Action-oriented, Realistic and Timely”
3) Consolidated
“It should absorb the key thinking from research, analysis, strategic planning, or other efforts, and be the best representation of those ideas”
4) Inspirational
“To connect with people, there must be a clear problem in the world that needs to be solved, which the team has some interest or capacity to solve”
5) Memorable
“Being memorable implies two things: first, that the ideas made sense; and second, that they resonated with readers and will stay with them over the duration of the project.”
Hence, this provides a greater level of detail than the admonishment that a BHAG be clear and compelling in “Built to Last”.
[...] = Writing a good Vision This chapter contains a useful description about “Five qualities of good Visions”, which I have posted separately here, for ease of reference [...]