Start with “Why?”Posted on January 24th, 2010 by Paul McArdle – 5 Comments
A central part of the changes we’re making internally, stemming from the Autopsy 2 process, is that we’re aiming to get very clear about “why?”
Why does our company exist in the first place?
Why should our customers care about what we’re striving to be?
Why would anyone be led by me?
Shirlaws call these questions “context”.
This short presentation, which I was pointed to in the iLab Incubator Group within LinkedIn (posted on Australian Antill), provides the message we have been hearing, but in another way, and it’s well worth tuning in for:
Hence, on this blog, we will be progressively trying to provide answers to these types of questions.
Keeping in mind that this will be an iterative process, we are very keen to hear from you about how we’re doing!
By the way, this video also mentions the model of diffusion of innovations, which Geoffrey Moore advanced in his book “Crossing the Chasm” by including a chasm between the innovators (Visionaries) and the early majority (Pragmatists).