More details about our “Vision”
Posted on January 11th, 2010 by Paul McArdle – 5 CommentsI posted on the main page that we will make the electricity market understandable, across many different locations around the world.
Here are some further details about what we will be like in reaching that “Big Hairy Audacious Goal” (BHAG).
Recall that (on the main page) I referenced several different timeframes for our vision, but cautioned against placing too much emphasis on the dates (instead of the progression). The same caution should be used below…
1) Client Base
By 2016, we will have increased our direct client numbers by more than 20 times.
We will have done this by both:
1) Expanding the markets/regions we serve (we currently only serve the Australian National Electricity Market, but there is scope for us to serve about 20 markets of similar or larger size).
2) We will also do this by continuing to grow the number of clients we serve within each market we enter.Further details about this increase in client numbers is posted here.
2) Our people
In the same timeframe as above, we will have increased the number of our people by only 3-4 times.
Hence, we will have about 20-30 people “on the bus”. These people will be primarily focused on either of two core value-delivery areas:
(a) Discerning, Developing and Delivering what our customer needs - our Software/Product Development Department; and
(b) Marketing & SalesFurther details about this increase in staff numbers and capability is here.
3) The “Way We Do Things” around here
“The way we do things” is my way of summing up (collectively) aspects of an organisation such as systems, processes and culture.
To achieve the growth in client numbers (and revenue) with only a much smaller growth in the number of staff, we will have to do things much more smartly than we have, to date.
We have already identified the areas that require the most enhancement. These revolve around the two areas of our core focus:
(a) Discerning, Developing & Delivering what our customer needs; and
(b) Marketing & SalesFurther details about the ways in which we will be enhancing our systems, processes and culture is provided here.
4) Our Products
We currently have 4 “mature” products that provide the bulk of our revenues in the Australian National Electricity Market. Each is a shrink-wrapped, off-the-shelf product provided on annual licence fees.
To service up to 20 other markets in different parts of the world, we will adopt a similar approach – but do it smarter, by capitalising on the Learning we have achieved over the past 10 years.
When I can find some time, I will post more about this aspect of my Vision.
5) Distribution of our Products
We utilise an internet-based delivery model for all of our products.
This is one factor that enables us to develop some segments of our business utilising a “long tail” strategy.
When I can find some time, I will post more about this aspect of my Vision.
6) Our Brand
By the end of 2010, we will have rebranded the company, hence overcoming the negative aspects of the current company name.
However, we will continue to follow a “House of Brands” approach, in which our attention will be focused on the brand positioning of each individual product within its chosen market.
When I can find some time, I will post more about this aspect of my Vision.
7) Scale
As noted in my main post, our ambitions stretch further than just the above.
However, we understand we need to “walk before we run” – hence I won’t bore you with those details just yet…
In 2010, we’re recruiting a couple of key individuals (getting the “right people on the bus”) to help us drive the bus as indicated above.
Yes, I know we have the order a bit backwards (according to what Jim Collins would say) – for us, we need to set some direction to attract and select the right people in the first place!
[...] also started posting more details about some aspects of this Vision – as falling under any of these core headings.
[...] also started posting more details about some aspects of this Vision – as falling under any of these core headings.
[...] also started posting more details about some aspects of this Vision – as falling under any of these core headings.
[...] finer details. That’s what we have to do in order to deliver on them, obviously!
[...] in the iterative refinement of our “Where the Bus is Headed” Statement for the company, and the cascaded sequence of goals and strategies, [...]