The Tipping Point by Malcolm Gladwell
Posted on March 1st, 2010 by Joshua Oakes – 1 CommentThe Tipping Point - How Little Things Can Make a Big Difference
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 The Tipping Point by Malcolm Gladwell |
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The Tipping Point by Malcolm Gladwell offers a compelling theory into what makes ideas, products, fashion trends, crime waves, or in fact any phenomena in society, transform into wide spread epidemics within a short amount of time. For example, Gladwell explained how the American Revolution was started literally overnight by one man on horseback spreading the news across the country that the British were coming.
According to Gladwell there are three rules required to create an epidemic; the law of the few, the stickiness factor and the power of context.
The Law of the Few
coming soon…
The Stickiness Factor
coming soon…
The Power of Context
coming soon…
Gladwell explains each rule by using real life examples that run throughout an entire chapter. This proves to be very effective because not only does it make for interesting reading, but it gives the reader a thorough understanding of the idea without bogging them down in the theory. The end of the book contains two case studies that pulls all three rules together. In short, Gladwell concludes by saying that it is possible to change the world in positive ways using just the right forces.
The Tipping Point provides a fascinating insight into epidemics that have swept through nations seemingly overnight. It feels as though he has removed the mystery behind the triggers of social phenomena. I give The Tipping Point a 1 in this binary review.
[...] reference Malcolm Gladwell’s book “The Tipping Point” as an inspiration for them to distil their understandings into a coherent thesis, which this book [...]