Archive for May, 2010

Positioning – the battle for your mind

Posted in Book Review, Positioning on May 21st, 2010 by Paul McArdle – Be the first to comment

I first read this book about 10 years ago. Re-read recently it to refresh my memory of some of the core concepts expounded by the authors – as it is very topical for the company, where we are at presently, and with several important decisions to be made.


1)  Binary Review

This one is a pretty easy read, with good insights (and many anecdotes).

The Book

What we thought
Positoning

“Positioning – the battle for your mind”
by Al Ries & Jack Trout		 Thumbs up

Very topical for us
Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way.  If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books.  Hence, Karma would return the benefits to you…

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It was hard not to be curious….

Posted in 03 - Product Development, Role of GM DDD WCW on May 10th, 2010 by Derrick Hill – 4 Comments

When you see a job advertised with a title like

General Manager for Discerning, Developing and Delivering
What the Customer Wants

it is hard not to be curious.  In particular, I’d never had a job title that needed an acronym before - “GM 3D WCW” has a sort of geeky attractiveness about it, so I had to come and have a look.

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