Behind the Scenes at Global-Roam

I was pointed to this post on the Esther Derby blog by some discussion on one of the many groups I’ve joined on LinkedIn.

With Shirlaws reminding me that one of the enduring roles of the CEO being to coach (and not play), I am keen to learn as much as I can about this increasingly important part of my role in the company.

In my 20 years of professional experience, I’ve gained a fair exposure to a wide range of aspects of the competitive electricity market – and have some clear ideas about the needs of our broad range of clients, and how we can delight them with the software we develop.

The role of “coach”, however, is not something in which I have gained extensive experience.  Hence I’m keen to (and need to) learn as much as I can.

Nothing else to say now – just want to keep a record of this post for future reference.

Over the 10+ years we’ve been in business, we’ve been lucky enough to gradually stumble upon a formula that provides us our own measure of stickiness with clients, and potential clients, in the electricity market:
1)  We have products, such as NEM-Watch, that have proven sticky products (the manifestation of ideas) in their own right
2)  The way our clients perceive us (in terms of “making the electricity market understandable”) has proven to be understood by many (though not all) people who come into contact with us – as we have been told by those who responded to our recent survey.
3)  In addition, we’ve had some (though far from all) of our communications prove to be fairly sticky.

Given where our bus is headed, we have a keen interest in building on this base to make ourselves much stickier in future – in the above ways, and more

1)  Binary Review

It’s for this reason that this book was of great interest to me…

The Book	What we thought
“Made to Stick - Why some ideas Survive and others Die” by Chip Heath and Dan Heath	… and it did not disappoint

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