Behind the Scenes at Global-Roam

We have no department for Sales and Marketing.

Though 2 very busy years has elapsed, not much has changed (in that respect) from when I drew this diagram back in early 2010:

It was obvious to us, then, that we first needed to overhaul our department for “Discerning, Developing and Delivering what the customer wants”.

This took some time, but we have done so (as such, that side of the organogram looks very different now). As alluded to here, we’re starting to see early signs that clients are being delighted with product upgrades again.

Given that we’re now gearing up to make our first hire at the top of our department for Sales & Marketing, it was a good coincidence that I happened upon the article “Ending the war between Sales and Marketing” published in HBR back in 2006.

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At the same time as we reflect on some gains made, and wins achieved, through the 2011 year, we must also remain constructively conscious of the ongoing threats that confront our growing business, moving forwards.

This recent article from the Economist about the contrast between Kodak and Fuji presents some thoughts worth pondering about.

Brings to mind both:
(a)  the Andy Grove message that “only the paranoid survive”.
(b)  the Jim Collins statement about “confronting the brutal facts but never giving up”

I’m not familiar enough with either company (or the industry) to really know about the truth of some of the conclusions drawn in the article.  Leaving that to one side, for the moment, there are a number of thoughts that occurred to me that are relevant to us.

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A few weeks off over the Christmas and New Year break has given me some time to reflect on the year that was, in 2011.

We started that year very wet, and with a few jitters as well (with floodwaters from the Brisbane river threatening our offices).

At the end of the day, our office escaped any inundation (whew!), though we lost quite a bit of productive time waiting for power to be reconnected, and sorting through everything that had been hurriedly packed for the evacuation (still not finished unpacking, to tell the truth).

The important point to note here, however, is that through it all we continued to (seamlessly) supply data feed to hundreds of people around Australia, and across a number of continents – testament to the numerous layers of redundancy built into our processes, and the resilience of our people.

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