Value2 - Relentless Improvement

Selling through SPIN

Posted in Book Review, Large Sales on August 14th, 2011 by Paul McArdle3 Comments

Let’s get one thing out-of-the-way straight away, for those who are easily distracted – yes, it is an unfortunate choice of acronym.  Back in 1988, when the book was written, political debate was not as lightweight and sound-bite-sized as at present.


I can’t recall who it was who first suggested I read the book, but it was some time ago and (since that time) I have read the book several times.

The Book

What we thought

SpinSelling
Spin Selling

by Neil Rackham
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It’s certainly worth it, for us, given the nature of our business

I’ve posted separately about why we read, and review, so many books (and about the links above)…
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With this book in particular, I’d strongly recommend you pick up a copy in order to gain the value – what follows is my attempt to just hit the highlights.

The book describes the SPIN technique, which evolved based on some fairly extensive studies of sales effectiveness completed by the author during the time he was founding the Huthwaite business.

Here’s a brief 5-minute video in which Neil outlines what SPIN selling is all about.

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Minnows can dance, too?

Posted in Book Review on July 30th, 2011 by Paul McArdle1 Comment

Started reading “Who says elephants can’t dance?” this weekend [later reviewed here] – Louis Gerstner’s account of the turnaround he helped create at IBM from 1993 to 2002.

Though we’re a massively different size of business, I am intrigued by his recount of the position the company was in at the time, and the steps taken to rectify.

I’m particularly intrigued to read on, to find out more about what he did to ensure that the company focus returned to the customer – as this has been one of our central challenges in the changes we’ve been making in the past year or two.

We’ve certainly made some good progress, though I know that there is much more we can do.  The week before last was not one of our better ones – but it won’t be wasted, if we can learn from it.

Better design of our Business

Posted in Book Review on July 16th, 2011 by Paul McArdle3 Comments

Back around November 2009 read an article by Roger Martin promoting his new book, and posted about it here.

The book arrived and I read it some time ago, but some developments more recently prompted me to pick it up again.  Given the reliance our company has on product innovation, it was worth reading (even a 2nd time).

The Book

What we thought

The-Design-of-Business

The Design of Business – Why Design Thinking is the Next Competitive Advantage

by Roger Martin
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Not a large book,
but packs a punch

I’ve posted separately about why we read, and review, so many books (and about the links above)…

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Getting Vulnerable (Naked)

Posted in Book Review on July 4th, 2011 by Paul McArdleBe the first to comment

Picked this book up off the shelf this weekend and read it straight through (to the consternation of my wife – what will they write about next, she says).

The Book

What we thought

GettingNaked_
Getting Naked
– a Business Fable

by Patrick Lencioni
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Easy read,
and worthwhile

I’ve posted separately about why we read, and review, so many books (and about the links above)…

As the title implies, it’s written in fictional story form, about the cultural difference between a large downtown “up or out” management consulting firm and a smaller close-knit entrepreneurial one.

It was an quick and easy read – both because of the way in which it was written, and also because it parallels with some of what I’m keen on embedding deep within our own culture as part of our Core Value of Openness.

At a deeper level, my view is that it’s also predicated on a primary value of “Customers First”.

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Is Talent Overrated?

Posted in Book Review, Personal Development on May 18th, 2011 by Paul McArdle2 Comments

In some ways, I believe that it is.

I’ll spoil the punch-line -  eighteen months ago I posted about how 10,000 hours of “dedicated practice” are required to reach true mastery of any discipline.

This book is one of several that take up this theme, and which were referenced in the news articles linked in the post above.  Other books include “Outliers”, plus many others we have not read.

The Book

What we thought

TalentIsOverrated
Talent is Overrated

by Geoff Colvin
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Well worth reading
for greater depth
than the articles quoted in the post above

I’ve posted separately about why we read, and review, so many books (and about the links above)…

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Implications of the “Letter to a Future Leader”

Posted in Book Review, Leadership, Personal Development on May 12th, 2011 by Paul McArdleBe the first to comment

Had almost reached the end of this book and was thinking that (whilst it did contain some worthwhile information), it did not totally do it for me….

The Book

What we thought

Know How
Know-How:
the 8 skills that separate people who perform from those who don’t

by Ram Charan
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Solid, not stellar –
but the letter’s worth reading!

I’ve posted separately about why we read, and review, so many books (and about the links above)…

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…and then I reached his “Letter to a Future Leader”, included at the end of the book (p265) …

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Becoming the Rabbit

Posted in Book Review, Problem solving, Value2 - Relentless Improvement on April 15th, 2011 by Paul McArdle1 Comment

Someone suggested I read this book a long time ago.  Apologies that I can’t remember who, or I would note your name here.

The Book

What we thought

ChasingTheRabbit

Chasing the Rabbit

by Steven J Spear
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An detailed, challenging read,
but well worthwhile

I’ve posted separately about why we read, and review, so many books (and about the links above)…

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Because of the extensive and valuable discussion provided by the author, the following teaser does not do justice to the book – you have to read it to gain a real context.

PS - I’ve been told that there’s a newer version of the book available (now titled High Velocity Edge) that has a new preface and epilogue to reflect on Toyota’s recent issues.

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Half full AND half empty

Posted in Performance Reviews, Retrospectives on April 10th, 2011 by Paul McArdle6 Comments

Recently, I’ve been finishing off the book Chasing the Rabbit by Steven J. Spear.

The book has a passage that provided a much clearer description of something I’ve tried to explain to various people at various times over the past 11 years.

It’s a quotation from a person relating their experience in a personal performance review:

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