Positioning – the battle for your mind
Posted in Book Review, Positioning on May 21st, 2010 by Paul McArdle – Be the first to commentI first read this book about 10 years ago. Re-read recently it to refresh my memory of some of the core concepts expounded by the authors – as it is very topical for the company, where we are at presently, and with several important decisions to be made.
1) Binary Review
This one is a pretty easy read, with good insights (and many anecdotes).
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The Book |
What we thought |
![]() “Positioning – the battle for your mind” by Al Ries & Jack Trout |
Very topical for us |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |




