Book Review

Positioning – the battle for your mind

Posted in Book Review, Positioning on May 21st, 2010 by Paul McArdleBe the first to comment

I first read this book about 10 years ago. Re-read recently it to refresh my memory of some of the core concepts expounded by the authors – as it is very topical for the company, where we are at presently, and with several important decisions to be made.


1)  Binary Review

This one is a pretty easy read, with good insights (and many anecdotes).

The Book

What we thought

Positoning

“Positioning – the battle for your mind”

by Al Ries & Jack Trout
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Very topical for us

Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way.  If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books.  Hence, Karma would return the benefits to you…

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The Tipping Point by Malcolm Gladwell

Posted in Book Review on March 1st, 2010 by Joshua Oakes1 Comment

The Tipping Point - How Little Things Can Make a Big Difference

The Book

What we thought

tippingpoint

The Tipping Point

by Malcolm Gladwell
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The Tipping Point by Malcolm Gladwell offers a compelling theory into what makes ideas, products, fashion trends, crime waves, or in fact any phenomena in society, transform into wide spread epidemics within a short amount of time. For example, Gladwell explained how the American Revolution was started literally overnight by one man on horseback spreading the news across the country that the British were coming.

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Outliers: The Story of Success

Posted in Book Review, Personal Development on January 20th, 2010 by Shane Gill3 Comments

outliers

The self-made man and his rags-to-riches struggle is often glorified in our society, especially in Australia.  The most endearing is the story of Donald Bradman: his relentless practise with a cricket stump and golf ball leads to one of the most illustrious careers in sporting history.

The Don is a perfect example of an outlier.  His batting average is a freakish 4.4 standard deviations above the mean, a statistical anomaly that hoists his success well above any other sporting hero. Michael Jordan has nothing on Donald Bradman.

The story of The Don is also typical of an outlier.  He emerged from Australian bush leagues to make a lasting mark on international cricket.  His habit of hitting a golf ball against a water tank has become part of Australian lore.  We attribute The Don’s success to the hard work he put in as a youth - he is self-made. In Outliers, Malcolm Gladwell contends that there is much more to success than a bit of hard yakka.
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Making Things Happen – Mastering Project Management

Posted in Book Review, Design, Development, Methodology, Project Management, Requirements Gathering on January 18th, 2010 by Paul McArdle2 Comments

Perhaps a year ago, we bought our first copy of this book. One of the guys read it then, and highly recommended that we get a number of copies such that everyone in the office could read (alas no book review online then).

We did this, and a number of others did read the book – giving similarly rave reviews.  Coincidentally, they commenced a software development project (our “UPIP project”) with the “lessons learnt” still fresh in their mind.

However, the wheels fell off – leading to the UPIP project being canned indefinitely.  This was one of the major triggers for me to instigate our Autopsy 1 process, which continued into the Autopsy 2 process, my stipulation that we were going to go Agile, and the commencement of our process for looking for our Chief Software Engineer.

Note that there is plenty more we can learn from the many things that went wrong in the UPIP project – with a view to improving ourselves for the future.  When I find the time, I will post a more detailed retrospective as a restricted post, just about that project.

Don’t get me wrong – I understand that we had significant shortcomings that were the root cause of our calamity.  For instance, it became clear through this process that our team collectively had no major project management experience – hence a read of a single book (no matter how good) was not going to make them competent (especially with respect to a complex project).

However I did wonder how a project to could go significantly off the rails (and in the early stages) so soon after a number of people had read, and raved about, this book. read more »

Reviewing decisions

Posted in Book Review on January 17th, 2010 by Paul McArdleBe the first to comment

The following is my paraphrase of Scott Berkun’s list of questions to ask when reviewing the effectiveness of past decisions. Scott’s points have been taken from (p7172-173) his book “Making things Happen”, which has been separately reviewed.

I have translated them to a more general context, and more specific to our situation, in order that we can refer to them more often in future…

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Five Qualities of Good Visions

Posted in 03 - Product Development, Book Review, Methodology, Vision on January 17th, 2010 by Paul McArdle1 Comment

The following is Scott Berkun’s view of what needs to come together to make up a good vision.  These points have been taken from (p74-75) his book “Making things Happen”, which has been separately reviewed.

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Living the 80/20 Way by Richard Koch

Posted in Book Review on January 11th, 2010 by Joshua OakesBe the first to comment

The Book

What we thought

LivingThe80/20Way

“Living the 80/20 Way”

by Richard Koch
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In 1906 the Italian economist Vilfredo Pareto observed that 80% of Italy’s wealth came from only 20% of the population. This principle has since become known as the 80/20 rule. In Living the 80/20 Way, the author Richard Koch explains how this rule can be applied to many different areas of our life.
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How can we be better product designers?

Posted in 02 - People & Culture, Book Review, Design, Event Review, Methodology, Requirements Gathering on December 28th, 2009 by Paul McArdle1 Comment

.

Here’s an interesting video (runs for an hour) promoting a new book “Glimmer:  How Design Can Transform Your Life, and Maybe Even the World” by Warren Berger (and Bruce Mau).

Seems like an interesting book, so have thrown it in our shopping cart, and will review it sometime in 2010.

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Great People Decisions

Posted in Book Review, Recruitment on December 20th, 2009 by Paul McArdle3 Comments

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In 2010, as a result of our Autopsy 2 process, we have identified that we need to make two key appointments in 2010:

GM of Design, Development & Delivery.

GM of Marketing & Sales

We need to do this for a number of reasons – not least of which is to ensure that the company can become sustainable over the longer term, and to allow me to spend more time focused on other aspects of continuing to grow the business.

These appointments will be key positions for us, moving forwards. Hence this book was very timely….

1)  Binary Review

… not to mention a great read!

The Book

What we thought

GreatPeopleDecisions

“Great People Decisions”

by Claudio Fernandez Araoz
Thumbs upVery thought-provoking
Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way.  If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books.  Hence, Karma would return the benefits to you…

read more »

The art of facilitation

Posted in 01 - Leadership & Management, Book Review, Personal Development on December 19th, 2009 by Paul McArdleBe the first to comment

I believe in synchronicity.  Yesterday, I experienced another small example:

1)  As noted recently, we’ve streamlined our working week to set aside Fridays for working ON the business.

2)  As part of Autopsy 2, we have all accepted personal responsibility for a range of tactically-focused projects designed to deliver “quick wins” within the scope of our current levels of competence.

3)  Hence, just yesterday (Friday) we had a number of meetings organised by a couple of different people as part of their role in gathering input & stimulating discussion in their areas of responsibility.

None of the meetings were outstanding, in terms of the input received, or outcomes generated.

So it was a very welcome point of input to open Scott Berkun’s book “Making things Happen” at the place I had last left off (p206), and read the following: read more »