We need our own “Customer Happiness Index”
Posted in Role of GM M&S, Value1 - Customers First on August 27th, 2010 by Paul McArdle – 3 CommentsAs I have noted elsewhere, our customers mostly like us, and what we do – the results we received from the survey we recently conducted were largely what we expected, in this sense.
When I find a bit more “spare” time, I’ll summarise some of the feedback here.
It’s a nice thing, but one we can’t take for granted.
From my perspective, we’ve already disappointed some of them on too many occasions. I really want major improvement in the months ahead.
If we are really going to make “Customers First” our prime reason for being, we need to have an explicit measure of the extent to which we really do live by this motto. When we have this measure, we will drive the company by this measure.
The development of this measure will be one of the core responsibilities that our new GM for Finding, Attracting and Delighting Customers will need to adopt, when we have recruited them.
Hence it was with interest that I stumbled upon this presentation titled “Ideas for Building Better Software Businesses” from Dharmesh Shah (of HubSpot) at the Business of Software conference in 2009:
Note that Dharmesh (as an additional service to his customers and fans) has prepared this page from his “OnStartups” blog to list some of the key points in the video.
I like this approach of “going the extra step” to make the message more understandable.
The following notes are specifically about his suggestions for the Customer Happiness Index (CHI):
Note that there is plenty of other good stuff in this video (you have to get to minute 47 before he mentions CHI), which I might have a chance to talk about at some other time.