What’s the “Primary Purpose” of our business?
Posted in Leadership, Mission, Role of CEO on March 24th, 2011 by Paul McArdle – 1 CommentIn ”The Profit Principle” the authors make the challenging statement that:
“The only reason to go into business is to make money. …
If you’re lucky, you’ll make that money doing something you love. If you’re really lucky, it will also lead to some greater good – but don’t let delusions of grandeur get in the way of your profit and loss statements”
(p92 in my copy, my emphasis added)
This statement, on the one hand, is very sensible – but, on the other hand, is a direct challenge to many others who empathise that a business must have a purpose that is more than just making money, if it is to be sustainable, and successful:
(a) Jim Collins calls this “more than profits”;
(b) Daniel Pink talks about the importance of Purpose.
(c) Jason Baptiste notes that if entrepreneurs “got into entrepreneurship first and foremost for the money” then they “are in the wrong business”
Hence there is an apparent paradox between these two points of view.