Behind the Scenes at Global-Roam

Over the 10+ years we’ve been in business, we’ve been lucky enough to gradually stumble upon a formula that provides us our own measure of stickiness with clients, and potential clients, in the electricity market:
1)  We have products, such as NEM-Watch, that have proven sticky products (the manifestation of ideas) in their own right
2)  The way our clients perceive us (in terms of “making the electricity market understandable”) has proven to be understood by many (though not all) people who come into contact with us – as we have been told by those who responded to our recent survey.
3)  In addition, we’ve had some (though far from all) of our communications prove to be fairly sticky.

Given where our bus is headed, we have a keen interest in building on this base to make ourselves much stickier in future – in the above ways, and more

1)  Binary Review

It’s for this reason that this book was of great interest to me…

The Book	What we thought
“Made to Stick - Why some ideas Survive and others Die” by Chip Heath and Dan Heath	… and it did not disappoint

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This may be the first time you have read an article posted on our “Behind the Scenes” blog – or you might be a regular reader.

Whatever is the case for you, you will have formed some kind of impression about our company, and the type of B2B software services we provide.

As such, we’d like you to tell us what you think of us, as this will help us to continue to develop and enhance the services we provide – now into our 2nd decade of service.

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As noted previously, we’re continuing the ongoing Autopsy 2 process to give some consideration about how we’re perceived in the marketplace, and (to the extent that it is different from how we wish to be perceived) what we need to do to move this perception.

Hence, it was with interest that I rocked up to today’s Brisbane session of the “Thought Leaders” breakfast series held by the AIM.

Perhaps I’m not too quick on the uptake, but it was not until the breakfast had started that I realised I had been lured into a session that was part real information, and part infomercial for a consulting/coaching firm that runs by the name of (you guessed it…) Thought Leaders.

Today our presenter was Darren Hill, on of their mentors.

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I first read this book about 10 years ago. Re-read recently it to refresh my memory of some of the core concepts expounded by the authors – as it is very topical for the company, where we are at presently, and with several important decisions to be made.

1)  Binary Review

This one is a pretty easy read, with good insights (and many anecdotes).

The Book	What we thought
“Positioning – the battle for your mind” by Al Ries & Jack Trout	Very topical for us

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Food for thought, this morning, when I trundled along to a breakfast event hosted by the AMI, featuring Dr Don E Schultz of Agora fame, and author of a number of books (none of which, it would seem, we have previously added to our shopping cart).

Don’s main thesis is that:

1)  The “modern” approach to marketing emerged in parallel with the industrial age of society, and hence is based on similar principles (e.g. a Taylorist view of the world – which leads into a “command and control” focus internally, and a top-down mentality in terms of push-based marketing to “consumers” (how I hate that term).

2)  Given that we’re progressing from this Industrial Age into what’s been termed by a number of people as a “Customer Age”, Don’s view is that marketing also needs a transformation.

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This post is an incomplete work-in-progress (current issue posted on 4th January).  Check back later for updates! read more »