04 - Sales & Marketing

Don’t just roll the Dice (Tips on Software Pricing)

Posted in Book Review, Pricing on December 9th, 2009 by Paul McArdleBe the first to comment

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This e-book was referenced as a teaser for the “Business of Software 2009” conference.

We had been thinking about attending this year, enroute to Toronto (to pay our clients there an overdue visit).  However, we did not go in the end (still not sufficient capability for delivery – one of the triggers of us starting Autopsy 2).

Hopefully next year!

1)  Binary Review

The Book

What we thought

DontJustRollTheDice

“Don’t just roll the dice”

by Neil Davidson
Thumbs upWish I had been able to read this 10 years ago, when starting down this path…
Full Disclosure – oh, it’s an e-book, so this one is free, free, free!  Worth far more than the price tag, though.

If you really do want to buy a hard-copy, get it here from Amazon (yes, this one is a tracked link through which we hope to add to the total amount Amazon pays us – at $2 and counting, we might be able to buy a book with the proceeds, one day!)

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Having the right focus at Industry Networking events

Posted in Article Review, Networking, Requirements Gathering on November 4th, 2009 by Paul McArdleBe the first to comment

A few questions that I have been asked on a couple of occasions (e.g. after All-Energy and EUAA events) started me thinking – and what seems apparent is that some perhaps have the wrong impression of the purpose of being involved in events like this. read more »

Book Review: Screw It, Let’s Do It

Posted in Book Review, Buzz Marketing, Company Roles, Innovation, Word of Mouth Marketing on October 8th, 2009 by Paul McArdle1 Comment

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Ironically, I read this book back in September up in the Whitsundays (yes, home to the lucky bugger who’s got the best job in the world – at least for 6 months).

You see - in the book, Richard regales the reader of his prized Necker Island (in the Caribbean) and of the value it has represented to him and the group.  Might be a few more years, yet, before we can splurge on our own island!

1)  Binary Review

This book was a quick easy read.

The Book

What we thought

ScrewItLetsDoIt

“Screw it, Let’s do it”
by Richard Branson
Thumbs up.Upbeat,
entertaining stories,
with some good lessons
Full Disclosure – yes, that’s a tracked link to Amazon shown above.We buy quite a large number of books on a wide range of topics, all relevant to our business in some way.  If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books.  Hence, Karma would return the benefits to you…

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As you would probably expect (the title’s a bit of a give-away) the book is all about such “simple” concepts as:

1)  Don’t plan to the nth degree – just get started and learn as you go (for me, this resonated with what I have been learning about Agile Software Development)

2)  Have fun along the way.

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AIM Open House - Gold Coast 16th September

Posted in 04 - Sales & Marketing, Company Roles, Event Review, Life-Long Learning on September 18th, 2009 by Stephen Hurn1 Comment

After a mere five hours sleep and with a nose that was running faster than Usain Bolt I really should not have gotten out of bed, let alone drive an hour and a half to the Gold Coast to attend an all day AIM seminar. Yet I am somewhat masochistic and managed to drag myself out of my warm, safe bed and drove the hour and a half to the Gold Coast. After getting lost in Robina for half an hour I finally found the AIM office and managed to make it just in time for the first of seven presentations.
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Book Review: Roasted Passion

Posted in 01 - Leadership & Management, 02 - People & Culture, Book Review, Word of Mouth Marketing on September 11th, 2009 by Paul McArdle1 Comment

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Following Stephen’s review of the presentation made by Phillip Di Bella, I was pleasantly surprised to see that he had also bought us a copy of Phil’s new book “Roasted Passion”.

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Binary Review

The book was a quick read (over and done with in 4 hours flying time to and from Melbourne this week).

The Book

What we thought

RoastedPassion

“Roasted Passion”

by Robert Norton
Thumbs up.
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Not a classic, but gets a gong as it has a few good points, and is a quick read
Full Disclosure – oops, Amazon does not seem to stock this one (yet?) so the link here is to the AIM’s Management Bookshop.

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AIM Event: Roasted Passion - the Phillip Di Bella story

Posted in 01 - Leadership & Management, 04 - Sales & Marketing, Company Roles, Event Review, Life-Long Learning on September 2nd, 2009 by Stephen Hurn5 Comments
Di Bella Coffee cup

Di Bella Coffee

Phillip Di Bella, in 2002 started a coffee business with $5000. The empire that he spawned was listed in the BRW Fast 100 three years running, which would have been four years except his accountants forgot to file the paperwork on time (d’oh). He recently turned down a $28 Million offer for Di Bella Coffee. Suffice to say Phillip knows how to do business.

I did not really know what to expect when I went to the presentation as I had no idea about any of the information listed in the previous paragraph. All I knew was that this presentation was going to be made by someone who had a successful coffee business. Coffee being essentially a commodity market in Brisbane today (think of all the coffee chains and independents around the place - Coffee Club, Zaraffas, Gloria Jeans and even McCafe), I wanted to know what it was that he had done to make his business successful. In the end I took five pages of notes, which I think is about the same amount of notes as I took in my whole time at university. While I would love to expound upon every single point taken I will take mercy on you, the reader, and only highlight the points that really stuck out.
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