Making us Stickier
Posted in Book Review, Marketing, Software Development, Word of Mouth Marketing on July 10th, 2010 by Paul McArdle – Be the first to commentOver the 10+ years we’ve been in business, we’ve been lucky enough to gradually stumble upon a formula that provides us our own measure of stickiness with clients, and potential clients, in the electricity market:
1) We have products, such as NEM-Watch, that have proven sticky products (the manifestation of ideas) in their own right
2) The way our clients perceive us (in terms of “making the electricity market understandable”) has proven to be understood by many (though not all) people who come into contact with us – as we have been told by those who responded to our recent survey.
3) In addition, we’ve had some (though far from all) of our communications prove to be fairly sticky.
Given where our bus is headed, we have a keen interest in building on this base to make ourselves much stickier in future – in the above ways, and more
1) Binary Review
It’s for this reason that this book was of great interest to me…
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The Book |
What we thought |
![]() “Made to Stick - Why some ideas Survive and others Die” by Chip Heath and Dan Heath |
… and it did not disappoint |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |
