Behind the Scenes at Global-Roam

This may be the first time you have read an article posted on our “Behind the Scenes” blog – or you might be a regular reader.

Whatever is the case for you, you will have formed some kind of impression about our company, and the type of B2B software services we provide.

As such, we’d like you to tell us what you think of us, as this will help us to continue to develop and enhance the services we provide – now into our 2nd decade of service.

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I have previously written about how we need to be focused on delivering value to our customers in order to achieve our vision for the growth of our business.

A relentless drive to deliver real value to our customers is one of my Core Values.

I know that this is not the way every company approaches business, but it is where our bus is headed.

Hence it was with great interest that I had a chance to read through Roger Martin’s article “The Age of Customer Capitalism” in the HBR Magazine for January-February 2010 – as this provided another reason to do the same.

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As you might have noticed, I have been adopting an iterative (and open) approach to the communication of my Vision for the company, starting with this post, and linked to several others that provide more details.

As this communication has been progressively clarified, I have become more aware of the need to also clearly communicate why our company exists, in the first place (it’s not primarily to make a profit, though of course it’s nice when it does).

Hence, this post has been added – it’s currently the 1st draft, and may be progressively refined (depending on what feedback I receive about how clear it is)

Summary

I had previously posted about the Mission of the company on the same page on which I posted about the Vision for the company.

To allow me to to provide further explanation, I have shifted this to a separate post:

WHY?     The purpose of our business is to help the broadest range of people make the most of the opportunities that the electricity market offers them.

HOW?      We do this by helping people understand the electricity market (so they can see the opportunities for themselves).

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A central part of the changes we’re making internally, stemming from the Autopsy 2 process, is that we’re aiming to get very clear about “why?”

Why does our company exist in the first place?

Why should our customers care about what we’re striving to be?

Why would anyone be led by me?

Shirlaws call these questions “context”. read more »