Value Maximisation through the “Three Perspectives”
Posted in Book Review, Management, Personal Development, Software Development on December 6th, 2009 by Paul McArdle – 6 Comments.
Had to chuckle one night last week when I saw (in one of the many books I am reading at present) the following passage:
When I was studying [about software] at [uni], it was common to talk to professors and students about new products. We’d focus on what components these new software products used and how they compared against what could have been. Value was … how much of the latest technologies they used.
Generally, we thought everything sucked. Very few products survived our critiques. We wondered why the marketplace was packed with mediocrity and disappointment.
We’d even invented geek conspiracy theories to explain the evil decisions, which we thought were made against engineering purity and thus made little or no sense to us.
Often, we’d focus blame on the marketing departments of these companies (not that many of us understood what marketers did).
Even in my first few years in the industry, the same kinds of conversations took place again and again.
Actually, it was more of a liberal dose of belly-laughter than just a chuckle, which brought a look of consternation from my wife.