Book Review: The Anatomy of Buzz
Posted in Book Review, Buzz Marketing, Word of Mouth Marketing on December 12th, 2009 by Paul McArdle – Be the first to comment.
Perhaps more through good luck then good management, in our early days we put together the NEM-Watch product, which tends to be a product that “sells itself” – by generating a form of buzz.
Note that when I speak of buzz here, I do it within the framework of the industry in which we operate, which tends to have a staid image, as I discussed here. Certainly our successes are not going to make it to the “Top Viral 100” list, if there is such a beast.
As a company with a small team of staff and a large number of clients, and aspirations to grow our number of clients further over the next few years, I have a keen interest in understanding how we can use principles of buzz to assist us in building up the profile of all of our products.
1) Binary Review
Hence I found this book and excellent read.
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The Book |
What we thought |
 “The Anatomy of Buzz” by Emmanuel Rosen |
Thought-provoking |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |