Unfortunately I certainly was.
Though I have improved, I’m certain I still have much that can still be further improved – hence in some ways I still resemble Chad more than Mike. I now have more practical tips to help me continue improving.
Let me explain…
Over the 10+ years we’ve been in business, we’ve been lucky enough to gradually stumble upon a formula that provides us our own measure of stickiness with clients, and potential clients, in the electricity market:
1) We have products, such as NEM-Watch, that have proven sticky products (the manifestation of ideas) in their own right
2) The way our clients perceive us (in terms of “making the electricity market understandable”) has proven to be understood by many (though not all) people who come into contact with us – as we have been told by those who responded to our recent survey.
3) In addition, we’ve had some (though far from all) of our communications prove to be fairly sticky.
Given where our bus is headed, we have a keen interest in building on this base to make ourselves much stickier in future – in the above ways, and more
It’s for this reason that this book was of great interest to me…
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The Book |
What we thought |
 “Made to Stick - Why some ideas Survive and others Die” by Chip Heath and Dan Heath |
… and it did not disappoint |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |
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Stephen Hurn read this book last week and suggested all of us should read it.
It really is a 1-hour read, and I have made this post in an effort to ensure we all gain some value from the wisdom contained in the book.
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The Book |
What we thought |
 “Communicating Clearly” by Harvard Business Press |
Uncommon “common sense” |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |
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This is to follow Adam’s post on the Scott Ginsberg seminar, and specifically to follow Adam’s post with some more specific thoughts about what it means to us.
The post was initially made restricted, but I have now shifted some of the more confidential comments to a “part2” restricted post here….
(in the truest sense of the word) – as in, present yourself in such a way that other people want to talk about you.
One of Scott’s most telling points (and he had stolen this from others) is that:
1) If we talk about ourselves, the listener (naturally) assumes it is marketing, and is inclined to switch off.
2) However, if other people talk about us, then this provides our name/brand some instant credibility, in the listener’s mind. The extension of this is that the amount of credibility we gain is proportional to the listener’s view of the person talking about us. read more »