Better design of our Business
Posted in Book Review on July 16th, 2011 by Paul McArdle – 3 CommentsBack around November 2009 read an article by Roger Martin promoting his new book, and posted about it here.
The book arrived and I read it some time ago, but some developments more recently prompted me to pick it up again. Given the reliance our company has on product innovation, it was worth reading (even a 2nd time).
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The Book |
What we thought |
![]() “The Design of Business – Why Design Thinking is the Next Competitive Advantage” by Roger Martin |
Not a large book, |
| I’ve posted separately about why we read, and review, so many books (and about the links above)… |

