Book Review: Screw It, Let’s Do It
Posted in Book Review, Buzz Marketing, Company Roles, Innovation, Word of Mouth Marketing on October 8th, 2009 by Paul McArdle – 1 Comment.
Ironically, I read this book back in September up in the Whitsundays (yes, home to the lucky bugger who’s got the best job in the world – at least for 6 months).
You see - in the book, Richard regales the reader of his prized Necker Island (in the Caribbean) and of the value it has represented to him and the group. Might be a few more years, yet, before we can splurge on our own island!
1) Binary Review
This book was a quick easy read.
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The Book |
What we thought |
 “Screw it, Let’s do it”by Richard Branson |
 .Upbeat,entertaining stories, with some good lessons |
| Full Disclosure – yes, that’s a tracked link to Amazon shown above.We buy quite a large number of books on a wide range of topics, all relevant to our business in some way. If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books. Hence, Karma would return the benefits to you… |
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As you would probably expect (the title’s a bit of a give-away) the book is all about such “simple” concepts as:
1) Don’t plan to the nth degree – just get started and learn as you go (for me, this resonated with what I have been learning about Agile Software Development)
2) Have fun along the way.