Behind the Scenes at Global-Roam

Over the 10+ years we’ve been in business, we’ve been lucky enough to gradually stumble upon a formula that provides us our own measure of stickiness with clients, and potential clients, in the electricity market:
1)  We have products, such as NEM-Watch, that have proven sticky products (the manifestation of ideas) in their own right
2)  The way our clients perceive us (in terms of “making the electricity market understandable”) has proven to be understood by many (though not all) people who come into contact with us – as we have been told by those who responded to our recent survey.
3)  In addition, we’ve had some (though far from all) of our communications prove to be fairly sticky.

Given where our bus is headed, we have a keen interest in building on this base to make ourselves much stickier in future – in the above ways, and more

1)  Binary Review

It’s for this reason that this book was of great interest to me…

The Book	What we thought
“Made to Stick - Why some ideas Survive and others Die” by Chip Heath and Dan Heath	… and it did not disappoint

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Food for thought, this morning, when I trundled along to a breakfast event hosted by the AMI, featuring Dr Don E Schultz of Agora fame, and author of a number of books (none of which, it would seem, we have previously added to our shopping cart).

Don’s main thesis is that:

1)  The “modern” approach to marketing emerged in parallel with the industrial age of society, and hence is based on similar principles (e.g. a Taylorist view of the world – which leads into a “command and control” focus internally, and a top-down mentality in terms of push-based marketing to “consumers” (how I hate that term).

2)  Given that we’re progressing from this Industrial Age into what’s been termed by a number of people as a “Customer Age”, Don’s view is that marketing also needs a transformation.

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Have seen this posted about before, but never taken the time to look – it was an Anthill article “The best three-minute video about leadership you will ever see” that prompted me to hit play.

A bit weird and wacky, but relevant to us – even in an industry that could be thought of as boring:

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Not sure about “the best” tagline – but this video is very instructional, and entertaining at the same time.

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This post is an incomplete work-in-progress (current issue posted on 4th January).  Check back later for updates! read more »