Behind the Scenes at Global-Roam

As you might have noticed, I have been adopting an iterative (and open) approach to the communication of my Vision for the company, starting with this post, and linked to several others that provide more details.

As this communication has been progressively clarified, I have become more aware of the need to also clearly communicate why our company exists, in the first place (it’s not primarily to make a profit, though of course it’s nice when it does).

Hence, this post has been added – it’s currently the 1st draft, and may be progressively refined (depending on what feedback I receive about how clear it is)

Summary

I had previously posted about the Mission of the company on the same page on which I posted about the Vision for the company.

To allow me to to provide further explanation, I have shifted this to a separate post:

WHY?     The purpose of our business is to help the broadest range of people make the most of the opportunities that the electricity market offers them.

HOW?      We do this by helping people understand the electricity market (so they can see the opportunities for themselves).

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This is the 7th draft. I am adopting an iterative approach to this post, utilising feedback (both internally and externally) in order that I can improve how I communicate this Vision such that it is clear and compelling. Hence, if this draft is not either, then please let me know!

Clarification

By “Vision” I am taking a looser interpretation of the word – others might interpret the following (and the associated pages all marked as “Vision”) as part of all of these:

Vision, Strategy, Goals, Objectives, etc

I have bundled all of these concepts under the broader label “where this bus is headed”, which I have adopted from the book “Good to Great”.  I recognise that some of the linked pages are perhaps more like “how we’re going to get where we are headed”.

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