Behind the Scenes at Global-Roam

This may be the first time you have read an article posted on our “Behind the Scenes” blog – or you might be a regular reader.

Whatever is the case for you, you will have formed some kind of impression about our company, and the type of B2B software services we provide.

As such, we’d like you to tell us what you think of us, as this will help us to continue to develop and enhance the services we provide – now into our 2nd decade of service.

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As noted previously, we’re continuing the ongoing Autopsy 2 process to give some consideration about how we’re perceived in the marketplace, and (to the extent that it is different from how we wish to be perceived) what we need to do to move this perception.

Hence, it was with interest that I rocked up to today’s Brisbane session of the “Thought Leaders” breakfast series held by the AIM.

Perhaps I’m not too quick on the uptake, but it was not until the breakfast had started that I realised I had been lured into a session that was part real information, and part infomercial for a consulting/coaching firm that runs by the name of (you guessed it…) Thought Leaders.

Today our presenter was Darren Hill, on of their mentors.

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I first read this book about 10 years ago. Re-read recently it to refresh my memory of some of the core concepts expounded by the authors – as it is very topical for the company, where we are at presently, and with several important decisions to be made.

1)  Binary Review

This one is a pretty easy read, with good insights (and many anecdotes).

The Book	What we thought
“Positioning – the battle for your mind” by Al Ries & Jack Trout	Very topical for us

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Have seen this posted about before, but never taken the time to look – it was an Anthill article “The best three-minute video about leadership you will ever see” that prompted me to hit play.

A bit weird and wacky, but relevant to us – even in an industry that could be thought of as boring:

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Not sure about “the best” tagline – but this video is very instructional, and entertaining at the same time.

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This is to follow Adam’s post on the Scott Ginsberg seminar, and specifically to follow Adam’s post with some more specific thoughts about what it means to us.

The post was initially made restricted, but I have now shifted some of the more confidential comments to a “part2” restricted post here….

1)  Be Remarkable

(in the truest sense of the word) – as in, present yourself in such a way that other people want to talk about you.

One of Scott’s most telling points (and he had stolen this from others) is that:
1)  If we talk about ourselves, the listener (naturally) assumes it is marketing, and is inclined to switch off.
2)  However, if other people talk about us, then this provides our name/brand some instant credibility, in the listener’s mind.  The extension of this is that the amount of credibility we gain is proportional to the listener’s view of the person talking about us. read more »