Let’s be Remarkable!
Posted in Buzz Marketing, Event Review, Strategy, Vision, Word of Mouth Marketing on August 7th, 2009 by Paul McArdle – 3 Comments.
This is to follow Adam’s post on the Scott Ginsberg seminar, and specifically to follow Adam’s post with some more specific thoughts about what it means to us.
The post was initially made restricted, but I have now shifted some of the more confidential comments to a “part2” restricted post here….
1) Be Remarkable
(in the truest sense of the word) – as in, present yourself in such a way that other people want to talk about you.
One of Scott’s most telling points (and he had stolen this from others) is that:
1) If we talk about ourselves, the listener (naturally) assumes it is marketing, and is inclined to switch off.
2) However, if other people talk about us, then this provides our name/brand some instant credibility, in the listener’s mind. The extension of this is that the amount of credibility we gain is proportional to the listener’s view of the person talking about us. read more »
