Customer, first – Shareholders, last
Posted in 02 - People & Culture, Article Review, Value1 - Customers First on February 19th, 2010 by Paul McArdle – 3 CommentsI have previously written about how we need to be focused on delivering value to our customers in order to achieve our vision for the growth of our business.
A relentless drive to deliver real value to our customers is one of my Core Values.
I know that this is not the way every company approaches business, but it is where our bus is headed.
Hence it was with great interest that I had a chance to read through Roger Martin’s article “The Age of Customer Capitalism” in the HBR Magazine for January-February 2010 – as this provided another reason to do the same.