Posts Tagged ‘strategic planning’

Positioning – the battle for your mind

Posted in Book Review, Marketing, Strategy on May 21st, 2010 by Paul McArdleBe the first to comment

I first read this book about 10 years ago. Re-read recently it to refresh my memory of some of the core concepts expounded by the authors – as it is very topical for the company, where we are at presently, and with several important decisions to be made.


1)  Binary Review

This one is a pretty easy read, with good insights (and many anecdotes).

The Book

What we thought

Positoning

“Positioning – the battle for your mind”

by Al Ries & Jack Trout
Thumbs up

Very topical for us

Full Disclosure – yes, that’s a tracked link to Amazon shown above. We buy quite a large number of books on a wide range of topics, all relevant to our business in some way.  If you did happen to purchase the book from Amazon, they’d throw a few shekels our way, which would help us to buy (and hence publish reviews of) even more books.  Hence, Karma would return the benefits to you…

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Six Big Ideas from Stanford for Start-Ups

Posted in Strategy, Webinar Review on February 12th, 2010 by Paul McArdle1 Comment

Some time ago, Paul Klaptocz wrote this (restricted) review of a book “Four Steps to Epiphany”, written by Steve Blank.

Out of interest, I watched through this hour-long lecture by the author, given at Stanford - in which he summarises a range of guest lectures over the year.

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Vision (part 3) – The Way We Do Things

Posted in Strategy, Vision on January 11th, 2010 by Paul McArdle4 Comments

I posted, early in January, about where our bus is headed (you might refer to this as our Vision).  I have progressively refined this, since then, to improve the clarity of this core message.

For those who are interested, I have also started posting more details about some aspects of this Vision – as falling under any of these core headings.  Posts that have preceded this one are:
1)  I posted about my vision for
growing clients (and revenues) 20x.
2)  I also posted about how we’d deliver this growth in clients
with only a 3-4x growth in employee numbers.

It does not take a rocket surgeon to realise that we become much smarter if we are to achieve these growth targets.  Specifically we need to:
1)  do more of the right  things;
2)  do the right things more efficiently and effectively, and
3)  stop doing the wrong things.

Our Systems, Process and Culture will be the keys to getting us there…

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More details about our “Vision”

Posted in Strategy, Vision on January 11th, 2010 by Paul McArdle5 Comments

I posted on the main page that we will make the electricity market understandable, across many different locations around the world.

Here are some further details about what we will be like in reaching that “Big Hairy Audacious Goal” (BHAG).

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Vision (part 2) – our employees

Posted in Human Resources Management, Strategy, Vision on January 4th, 2010 by Paul McArdle6 Comments

I posted, early in January, about where our bus is headed (you might refer to this as our Vision).  I have progressively refined this, since then, to improve the clarity of this core message.

For those who are interested, I have also started posting more details about some aspects of this Vision – as falling under any of these core headings.  Posts that have preceded this one are:
1)  I posted about my vision for
growing clients (and revenues) 20x.

A key prerequisite for this to happen is that our team of employees also grows (in numbers – but more importantly in competency).

Based on the experience we have gained in the past 10 years, we think that our growth in client numbers can be achieved with an increase in staff numbers of only about 3-4x our current levels.

In “Good to Great”, Jim Collins calls this “getting the right people on the bus” … and then “into the right seats”.

We have some work to do in the next couple of years in this respect, as follows:

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What’s required of our “Chief Software Engineer”?

Posted in Human Resources Management, Leadership, Software Development, Strategy, Vision on January 4th, 2010 by Paul McArdle7 Comments

Post updated on 1st February 2010 to clarify the primary KPI.

This post is designed to provide an overview of what is required.  Note that (if you are successful in your application) I would expect that you would be proactive in working with me to flesh out the details of this position, in terms of specific deliverables and dates!

I have spoken with a number of people (online and offline) over the course of the past few months, since I determined that we needed to hire you.

It seems that no job title that could encapsulate this role is universally understood.  For this reason, you will be known as our:

General Manager for Discerning, Developing and Delivering what the Customer Wants

Bit of a mouthful, I know, but all three aspects of the role are important.

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What’s Required of our “GM for Marketing & Sales”

Posted in Human Resources Management, Marketing, Strategy, Vision on January 4th, 2010 by Paul McArdle4 Comments

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This post is an incomplete work-in-progress (current issue posted on 4th January).  Check back later for updates! read more »

What’s required of our CEO?

Posted in Coaching, Leadership, Strategy, Vision on January 4th, 2010 by Paul McArdle8 Comments

This post is the 2nd draft, and is still a work-in-progress.  Check back later for updates!

As part of the Autopsy 2 process, I have been working one-on-one with the firm Shirlaws.

One facet of their engagement has been to work with me on improving my leadership.

Their approach (which I accept) is that the disappointments that have come our way have been ultimately my responsibility (whether it’s been because of the “wrong people on the bus”, or the wrong culture, or insufficient direction, or whatever).

The corollary of this is that it’s also my responsibility to fix whatever’s broken.  This I am in the process of doing (following on from the Autopsy 2 process).

Part of what they are helping me to understand is that the CEO should have 3 core enduring roles, which should continue to be my focus well into the future.

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What’s Required of our “Product Managers”

Posted in Human Resources Management, Software Development, Vision on January 4th, 2010 by Paul McArdle4 Comments

The post below is an early draft (and is incomplete).

It has been superseded by a more recent update, which I posted here on the blog on Thursday 25th February 2010.  The post below remains here (for now) as a historical curiosity.


The role of the Product Manager follows a similar model as that we will apply to our Chief Software Engineer and, as such, the position might be equally termed:

Manager for Discerning, Developing and Delivering what the Customer Wants

Again, all three aspects of the role are important.

1)     Summary

As Product Manager, you will accept direct responsibility for one (or more) of our Mature Products.

With this responsibility, your focus will be on maximising the value we deliver to clients through this product – whilst at the same time maximising the value we generate for ourselves, over the longer-term.

You will also accept responsibility as a Project Manager in the software development process – utilising the Agile methods promoted by the Chief Software Engineer.

If necessary, you will also play a role in coding, though this will not be your primary focus.


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Vision (part 1) – Our clients

Posted in Management, Marketing, Software Development, Strategy, Vision on January 1st, 2010 by Paul McArdle8 Comments

I posted, early in January, about where our bus is headed (you might refer to this as our Vision).  I have progressively refined this, since then, to improve the clarity of this core message.

For those who are interested, I have also started posting more details about some aspects of this Vision – as falling under any of these core headings.  This post provides more details under the first heading.

As part of the navel-gazing we have been doing recently (to coincide with our 10th birthday, which is rapidly approaching) we have been contemplating this question.  For us, there are plenty of opportunities (some mutually exclusive – at least for a company our size).

Being New Year’s Day, I thought it would be of interest to you to post a few comments about where our bus is headed into the future. Call this our very own New Year’s resolution.

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